NEOPIS

In colaboration with Archer, Mashal and Ranya
2025
NEOPIS is THE HIVE's flagship luxury fragrance - engineered from synthetic queen bee pheromones to protect both human and bee. Safety, distilled into a single drop





“There are only ten bees remaining in the world.”


The project explores a speculative dystopian future in which bees are critically endangered, questioning the ethical and wider social implications of this condition. The narrative follows the evolution of BEE WEAR - a former grassroots charity - into THE HIVE, a global corporation that has monopolised bee genetics. 







THE HIVE’s Flagship Luxury Fragrance Brand NEOPIS | by Yoojin
THE HIVE’s Engineered Bee Project BeeNova | by Ranya
Animal Protection Organisation’s Protest Mascot towards THE HIVE | by Archer
Leaked Footage from THE HIVE’s Staff Training Video, exposing poor labour environment of THE HIVE | by Mashal
“Experiment on the bee to save the bee.” 


The project provokes audiences with the following questions: 

What does it mean to experiment on bees in the name of survival? 

When queen bee cloning becomes commercialised, where does ownership of life begin and end? 

When safety itself is designed and commercialised, what remains outside of value?


Courtroom Performance
Case of unethical animal experimentation and deceitful propaganda
Exhibition Serious Ramifications @Goldsmiths, University of London (2026)



Process




BEE WEAR Public Speech at Speaker’s Corner



THE HIVE Company Goal Document
THE HIVE Company Goal Document


Childrens' Fairy Tale Book - Golden Shield
Dermatology Product - Apisven
Queen Bee Cloning Machine - Hexhotel
Honey Bee Product Test(Experiment) Contract
Disclosing Journal about THE HIVE's Experiment