My name is Yoojin
an Experience Designer
based in Seoul and London.
I see design not simply as a tool for problem-solving,
but as a medium for shifting perspectives.
I design experiences rooted in socio-cultural contexts that question what we usually take for granted in everyday life.
Through small cognitive glitches, I aim to crack fixed ways of thinking and invite the audience to become active interpreters.
I believe experience can expand our perspective and reshape the way we think and ultimately how we live. And design has a potential to maximise and effectively deliver them to individuals.