My name is Yoojin
an Experience Designer
based in Seoul and London.
I see design not simply as a tool for problem-solving,
but as a medium for shifting perspectives.
I design experiences rooted in socio-cultural contexts that question what we usually take for granted in everyday life.
Through small cognitive glitches, I aim to crack fixed ways of thinking and invite the audience to become active interpreters.
I believe experience can expand our vision and reshape the way we think and how we live. Experience, for me, is not limited to physical space. It can exist in graphics, moving images, sculptural forms or speculative artefacts.